Chandigarh: The Swaraj division of Mahindra & Mahindra Ltd. (M&M), Farm Equipment Sector (FES), a part of the USD 15.9 billion Mahindra Group unveiled the prestigious Deming Application Prize for 2012 at a function in Chandigarh and dedicated to the people of Punjab The Deming Prize has been awarded by the Union of Japanese Scientists and Engineers (JUSE). Mr. Bishwambhar Mishra, Chief Executive, Tractor & Farm Mechanization Business, Farm Equipment Sector, had received the Deming Prize on behalf of the Swaraj Division on November 14, 2012 in Tokyo, Japan.On this occasion Mr. Bishwambhar Mishra unveiled a replica of the Deming medal to acknowledge the contribution made by Swaraj employees, local suppliers and the support received from the Government of Punjab on the journey towards this glorious achievement.Commenting on this development, Mr. Mishra, said, “This is a moment of great joy and satisfaction and is the culmination of our collective dream and shared vision, achieved with immense hard work by each employee. Deming award for quality is equivalent to receiving an Oscar award for a movie, which is given to an organization for making positive impact to all business stakeholders and society at large. Swaraj’s focus on quality with an eye on overall business excellence has made us win this coveted award.”
It is a momentous event for the Indian tractor industry that Mahindra & Mahindra Ltd.’s Farm Equipment Sector is the first tractor company in the world to win the Deming prize for both its tractor brands Mahindra and Swaraj. Mahindra Tractors was the first tractor brand in the world to win the prestigious Deming Prize in 2003, and now Swaraj has made us proud by being the second tractor brand to have won the Deming Prize.
About the Deming Prize:The Deming Prize is one of the highest awards of TQM (Total Quality Management) in the world. It was established in 1951 in commemoration of the late Dr. William Edwards Deming who contributed greatly to Japan’s rise as a country of the highest quality standards and mindset, and its achievement of producing top quality goods in a short span of time after World War II. It is given to those organizations that have made outstanding contributions to quality improvement and customer satisfaction by using the Total Quality Management process.
About Swaraj:In 1970, the Government of Punjab acquired Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name ‘Swaraj’. In 2007, Mahindra & Mahindra Ltd. acquired a majority stake in PTL, and in February 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.
The Swaraj Division of Mahindra & Mahindra Ltd. (M&M), Farm Equipment Sector (FES), is a part of the USD 15.9 billion Mahindra Group. The brand is known for producing tractors that are rugged, powerful and reliable. With over 600 dealers across India, Swaraj today is a Rs. 3,000 crore company with over 5,000 employees. The Swaraj Group has achieved ISO 14001:2004 & OHSAS 18001:2007 certification and TS 16949 certification for Swaraj Automotives Ltd.
About Farm Equipment Sector:Mahindra& Mahindra’s Farm Equipment Sector (FES), is part of the USD 15.9 billion Mahindra Group. As the market leader in India for the past 29 years, FES has helped bring agri tech prosperity to the Indian farmer, with technologically superior and affordable solutions. Mahindra has achieved the distinction of being the largest tractor company in the world by volume.
FES’vision is to deliver Farm Tech Prosperity through a variety of existing and new agri – initiatives to impact the lives of farmers, enabling them to Rise above their current realm of possibility.
In its quality journey FES has won the Deming Application Prize in 2003, and was the second company in India to win the Japan Quality Medal in 2007, followed by the TPM Excellence Award in 2011.
In 2007, the Farm Equipment Sector, Mahindra & Mahindra Ltd. took over Punjab Tractors Ltd. and added Swaraj to its brand stable. Both brands together constitute a market share of more than 42%. FES has seven state-of-the-art manufacturing plants in India and a presence in around 40 countries, across six continents, with more than 1,000 dealers world-wide. FES has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).
In order to enhance FarmTech Prosperity, FES offers services beyond tractors such as agri-mechanization solutions under Mahindra AppliTrac, seeds, and crop care solutions and market linkages to high value markets through Mahindra ShubhLabh and energy solutions through Mahindra Powerol.
About The Mahindra Group:The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
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